Return on investment? How universities communicate with the outside world

Richard Garner is the UK’s longest-serving education correspondent and has worked at the Times Educational Supplement, the Mirror and the Independent.

In this HEPI Occasional Paper, he questions whether universities are making the most of their opportunities to work with the media.

Through a series of colourful anecdotes, he reveals what journalists really want to know and how higher education institutions can best work with them.