Our new paper by Richard Garner, available on the Publications page, is chock full of anecdotes illustrating his arguments about the best ways for higher education institutions to engage with the media.
Here are three of the best.
Social media
Gone, hopefully, are the days I encountered while working as Education Editor of the Independent, when I asked an academic to write a 1,200-word piece on his research on testing primary school pupils:
‘What I know about primary school testing could not possibly be encapsulated into 1,200 words’, came the reply.
‘That’s a pity’, I said. ‘The page only has room for 1,200 words.’
We were at an impasse. Now that academic could be composing a 140-character intervention on Twitter.
Social mobility
Christine Wilkinson had slept rough on the streets for 32 years as a ‘bag lady’. She had endured countless beatings and had been raped. She had been in and out of prison and mental hospitals and had three children (by different men) taken away from her. She was at the end of her tether and sought the help of a counsellor through a shelter where she was staying. The counsellor saw that she had been a bright pupil at a grammar school in her teens and suggested a college course for her. It all ended up with her obtaining a first-class degree in the humanities. This came to light through a resourceful public relations officer who thought long and hard about where to place the story. He thought it had Daily Mirror written all over it and I was working for that publication at the time. Following the publicity, she was invited on to BBC Radio 4’s Woman’s Hour and ended up writing a book about her experiences. Success!
League tables
When the first school league tables came out, I was at the Daily Mirror at the time and – in line with the Labour Party’s then line – we decided that we would not publish them. They were misleading, or so the argument went, and did not give a true reflection of a school’s worth. We still had to write a story about them, though, so I gathered together a printed version of the tables and put it on the desk beside me to refer to as I wrote my story. I lost track of the number of senior executives and reporters who queued up to look at them in order to find out how their son or daughter’s school had fared. A wry smile formed on my lips. ‘These league tables aren’t going to go away if there is such a thirst for the knowledge in them’, I thought. Needless to say, the following year we published them and the Labour Party changed its stance over them, too. In other words, we ignored them at our peril. The same is true of higher education league tables.